Wellness Consultancy
The best food and drink has always had the power to do more than taste good. It nourishes, restores, and connects people to something real. Chelsea works at the meeting point of those two worlds - clinical herbalism, natural medicine, yoga and nutritional science on one side, a lifetime immersed in premium food culture on the other.
The result is a consultancy that brings genuine depth to both sides of the table.
A rare combination
Chelsea Gawron is a degree-qualified naturopath and medical herbalist with a decade of senior hospitality experience across leading venues in Australasia - including formative roles building some of Central Otago's most recognised dining and bar concepts. She grew up in serious food, trained in naturopathic medicine, and has spent years working at the intersection of the two.
She understands what makes a guest experience feel elevated. She understands herbs, functional ingredients, and the clinical science behind them. And she knows how to translate that into something that feels genuinely desirable - on a menu, in a product, or woven through a guest experience.
It's a combination that's genuinely hard to find.
FOR HOSPITALITY VENUES
Retreats · Boutique hotels · Restaurants · Bars
Queenstown's hospitality market is one of the most competitive in the country. Alcohol revenue is softening across the board, wellness expectations are rising, and guests - particularly international ones - are increasingly choosing venues based on the depth and integrity of the whole experience, not just the wine list.
We work with venues to build that depth in a way that's credible, commercially considered, and genuinely good.
Functional & non-alcoholic beverage menus Bespoke, botanically-led drink menus built to stand entirely on their own. Designed around your venue's identity, your guest profile, and the best of what the herbal and functional world has to offer - sophisticated, purposeful, and worth coming back for.
Herbal tea and tonic program curation From sourcing and selection through to menu narrative and staff training. Ground level logistics is not an afterthought. Whether you're launching a wellness bar, afternoon tea service, or in-room experience - built with clinical credibility and sensory intelligence.
Retreat and hotel wellness programming Guest-facing wellness experiences that are grounded, therapeutic, and genuinely credible. We work alongside retreat operators and boutique hotels to develop herbal and naturopathic offerings that complement and elevate existing programmes.
Staff wellness Supporting the teams behind the guest experience. Practical, evidence-based wellness support for hospitality staff - because a well team delivers better hospitality.
FOR FOOD & BEVERAGE BRANDS
Functional food · Product development · Brand advisory
Functional food is no longer a niche. Consumers are reading labels, questioning ingredients, and reaching for products that taste exceptional and do something meaningful. The brands winning in this space aren't just clean - they're considered, clinically informed, and built with real understanding of how food interacts with the body.
We work with food and beverage brands at every stage - from early concept through to formulation, product narrative, and market positioning.
Functional food product development Ingredient-led product development that brings both clinical depth and palate-driven refinement to the table. We work with producers and founders to create food that is nutritionally dense, purposefully formulated, and genuinely delicious - because one without the other isn't good enough.
Herbal and botanical product formulation Drawing on clinical herbalism expertise to develop herbal teas, tonics, functional beverages, and botanical food products with integrity behind every ingredient choice.
Nutritional density strategy Working with existing product ranges to improve nutritional outcomes - through ingredient substitution, fortification, and formulation refinement - without compromising taste, texture, or commercial viability.
Brand and product advisory For wellness and food brands wanting clinical credibility behind their offering. Ingredient intelligence, product storytelling, and the kind of refined sensory judgement that only comes from a lifetime around serious food.
